HOTEL 43 Offers the Only PURE® Allergy Friendly 
Rooms in Boise

February 17, 2019

BOISE, IDAHO, February 15, 2012 – Hotel 43, a premier destination boutique hotel in Boise, now offers a select number of PURE® guestrooms. These hypoallergenic hotel accommodations are nearly 99.9% allergen-free, exceeding asthma and allergy community recommendations.

Each PURE room is treated with a proprietary seven-step process that reduces the impact of potential irritants and utilizes an in-room filtration system that minimizes the growth of bacteria.In a PURE room, all the bedding and pillows are encased in a protective cover that is mold-proof, spore-proof, and dust- and mite-proof. Every PURE room is equipped with an in-room purification system that is recognized by the FDA as a class II medical device.

Each Hotel 43 PURE room is re-certified every six months to ensure it meets PURE standards.

"We are thrilled to be the first and only hotel in the state of Idaho to offer PURE rooms for our guests," said Lisa Benjamin, Hotel 43's general manager. "Currently, we have ten PURE guestrooms, including one suite."

Hotel 43, Boise's business boutique hotel, has 112 rooms and is located in the heart of Boise's thriving downtown and arts culture district.